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CASE STUDIES

The case studies below are provided to give an indication of the work we have done and what can be achieved with search marketing. We have included a variety of different sized projects, with different investment, in different search markets.

Slowmovement.com.au

The slow movement is a world wide phenomenon that has been gathering momentum in almost all of the developed world in the last 10 years. The client wanted to develop a site that would promote this movement and provide information about it. The original site was developed by Decompression in 2004, and redesigned in 2008.

Search Performance:

Slow Movement is the most authoritive website in both the Google.com.au and Google.com searches. The website is number 1, with an expanded listing and attracts significant interest from all over the world, from interested persons and from media organisaitons. The website receives over 10,000 unique visitors per month on a surprisingly high number of search phrases given the narrow nature of the topic.

Key Stats:

Google: #1 ‘slow movement’ + full expanded listing
Traffic: approx 10,000 unique visitors per month
Long tail: approx 4,500 search phrases 

Organicfooddirectory.com.au

The Organic Food Directory was developed in 2005 and includes a searchable directory of organic food businesses in Australia. The target search phrase was ‘organic food’, which is an extremely competitive search phrase with thousands of big players optimizing their sites to rank on this term. Decompression was able to elevate this site to the first page of Google SERPS for this term within the first 12 months, and after about 2 years achieved the top result. This was achieved with the minimal investment of less than $20,000 per year ongoing. 

Search Performance:

The Organic Food Directory is the number 1 site in Google for almost all the major search phrases that relate to organic food. The website attracts more than 10,000 unique visitors each month on more than 10,000 different search phrases.

Key Stats:

Google: #1 ‘organic food’ + partial expanded listing
Traffic: approx 10,000 unique visitors per month
Long tail: approx 10,000 search phrases 

Hospitalitywholesale.com.au

Hospitality Wholesale is a kitchenware and hospitality supplies business that was started less than 2 years ago and trades exclusively from their website online. They do not spend any money on any other forms of marketing or advertising and have enjoyed significant growth in turnover and exposure to the industry. 

Search Performance:

Despite the fact that this website is less than 2 years old, it is already a leader online, with the number 1 result for ‘hospitality supplies’, and strong results for all related phrases. The site is now attracting more than 30,000 unique visitors across a very wide range of search phrases.

Key Stats:

Google: #1 ‘hospitality supplies’ + partial expanded listing
Traffic: approx 30,000 unique visitors per month
Long tail: approx 45,000 search phrases

Freshpromotions.com.au

Over the last 4 years Fresh Promotions has risen up the search rankings to become the number one online promotional products company in Australia. Promotional products is a very competitive search market, with hundreds of large and established companies fighting for top position in SERPS. 

Search Performance:

Decompression has been the exclusive web developer for Fresh Promotions for the past 4 years. In that time freshpromotions.com.au has gone from page ten of Google SERPS for ‘promotional products’, the most important search phrase in the industry, to number 1 on the first page, and from about 500 unique visitors per month to over 150,000. Fresh Promotions is now in the top 100 most highly visited Australian websites according to the Alexia Rankings, and traffic continues to increase. Fresh Promotions does not purchase pay-per-click advertising from Google or any other provider as they believe their marketing dollars are better spent on position in the organic search results.

Key Stats:

Google: #1 ‘promotional products’ + partial expanded listing
Traffic: approx 150,000 unique visitors per month
Long tail: approx 180,000 search phrases